JOBS Sports Ticketing Firm - Search Marketing Campaign Manager

• Location: Rolling Meadows, IL
• JobID: 453243617

Responsibilities:

• Manage a portfolio of niche-focused retail websites that cater to specific consumer interests and needs, thereby expanding our reach in the online ticketing marketplace.
• Develop and execute strategic plans for the sites to ensure the most valuable niche segments in our business are targeted with highly relevant retail features and functionality.
• Manage paid search campaigns to drive targeted, qualified traffic to the sites; execute design, content, and updates to the sites that optimize the sites for the search engines from an SEO perspective.
• Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns.
• Manage dynamic search marketing campaigns on first and second-tier search engines.
• Develop, test, and analyze key words, descriptions, bidding strategies and landing page URLs to maximize results, drive volume, and reach company targets.
• Oversee the execution of and measure the success of online marketing efforts, specifically in regards to search marketing campaigns.
• Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance.
• Provide management reports and insight as needed.
• Influence conversion rates through messaging, promotion, and landing page optimization.
• Continually evaluate and improve the effectiveness of online campaigns.
• Ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

Job Requirements :

Qualifications:

• 4+ years paid search marketing experience preferably in a high growth B2C organization.
• Bachelor’s Degree preferred.
• Knowledge of paid search marketing programs including Google, Yahoo, and MSN.
• Experience managing retail websites a plus, including program and content development, P&L responsibility, and SEO.
• Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, conversion rate, average order size, etc.
• Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.
• Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs.
• Possess high competency level in MS Office products including Excel and Word.
• Experience with web analytics tools required.
• Ability to use measurement and analysis to make informed marketing decisions.

Location: Rolling Meadows, IL